As the stages of NADA 2018 are being broken down and the massive amounts of equipment gets loaded back onto the trucks, we’re coming away from the biggest week in Las Vegas for American auto dealers with a sense of optimism, confidence, and wonder, the likes of which we simply haven’t seen in the NADA Shows of years past.
With 4 full days of programming and topics spanning from digital marketing to franchise strategy and everything in between, there was something at NADA 2018 for everyone, and by the sheer busyness we encountered at the show, it certainly felt like everybody was in attendance.
Based on our observations throughout the weekend and our continued discussions around the office after the show, we put together a list of key themes that this year’s NADA Show 2018 seemed to really sink its teeth into and find something genuinely worth writing home about. And as a handful of native Detroiters at the expo, the idea of bringing these conversations home from Vegas couldn’t have excited us more.
Let’s dive in to what made NADA Show 2018 worth talking about.