And other critical questions shared values professionals lose sleep over.
(This post has been updated to reflect post-webinar information)
We’re aware — it’s a bold title. But the truth is that Corporate Social Responsibility, cause marketing, community affairs and corporate philanthropy executives are struggling to provide evidence-based assessment of their efforts.While the term “broken” may be harsh, we have heard from many shared values professionals that the pressure is mounting for more data-driven *proof* that their work has measurable impact that justifies the expenditure. In other words, ROI.